Suzuki Motorcycles Business Strategy: Strong Product Character and Global Market Competition
With a positive growth trend shown by a national wholesale sales record of more than 16,000 units throughout 2025, Suzuki’s motorcycle business aims to reach success through strong character product strategies. In addition to marketing global models, Suzuki consistently strengthens the local industry to improve quality and compete in the global market.
BestBike Indonesia – PT Suzuki Indomobil Sales (SIS) continues to exhibit consistent growth through the development and marketing of global motorcycles such as V-Strom 250SX, Burgman 125EX, and Access 125. The performance throughout the year 2025 reflects a positive growth trend with a national wholesale sales record of more than 16,000 units.
“In 2025, we have seen an exciting period for Suzuki’s motorcycle business. We observe that customers now prioritize quality and identity. Our strategy to introduce products with strong character has proven to be on target and well-received by the market,” stated Teuku Agha, 2W Sales & Marketing Department Head of PT Suzuki Indomobil Sales during the ‘Suzuki Media Gathering 2026’ in Jakarta.
In line with this, Suzuki further emphasizes its commitment to global product development by producing and introducing Satria Pro and Satria F150 in November 2025. The launch of Satria Pro and Satria F150 signifies Suzuki’s dedication to marketing Indonesian-made motorcycles, which currently include Nex II, Address, and GSX series. The quality of Suzuki’s production in Indonesia will continue to be enhanced to meet global standards and be ready for the global market.
“Through various models based on domestic production, Suzuki also makes a real contribution to the national motorcycle industry. The products produced will not only be absorbed for the domestic market but also accepted by the global market,” concluded Teuku Agha.
By Yusran Hakim.
